Crusade For Your Audience: 
Finding and Cultivating Art Collectors

by Jennifer Yoffy Schwartz
$12.99, e-book
$12.99, softcover


E-book also available through Apple iBooks, Amazon, Google Play and Kobo

Crusade For Your Audience empowers photographers to strategically and effectively cultivate audiences for their work.

This inspirational follow-up publication to Crusade For Your Art is part memoir (some would call it cautionary tale) and part handbook to finding and leveraging the people who are most likely to appreciate and collect your photography.

Crusade for Your Art: Best Practices for Fine Art Photographers

by Jennifer Schwartz
$19.95, softcover

Crusade For Your Art: Best Practices for Fine Art Photographers gives you the tools to take your fine art photography career by the reins and thoughtfully and purposefully develop a plan to get you where you want to go.  Learn how to tighten your work, develop your brand, identify goals and a plan for your photography, and strategically launch your project.

The fine art photography world can feel impenetrable, and without a roadmap, the process of getting your work in front of the right people is daunting. Making the work is just the first part of the equation. Artists need to think strategically about who their target audience is and how to attract them. They need to create a strong, consistent, professional brand through social media and their website. They need to develop a plan and timeline to thoughtfully launch new work that involves strategically reaching out to appropriate galleries, publishers, and online outlets. It sounds like a lot of work. It is.

Crusade for Your Art helps you navigate the fine art photography world and determine the best course for your work. With insight and instruction on every aspect of the fine art photography world, as well as contributions by over twenty-five top industry curators, gallerists, editors, and photographers, this guide gives you all the tools you need to make your mark on the art world.


Discounts are available for educators purchasing books in bulk.


Softcover: 140 pages
Publisher: Crusade Press
Author: Jennifer Schwartz
Language: English
ISBN: 978-0-9912779-3-3
Product Dimensions: 8.5 x 5.5 inches
Price: $19.95

This title is also available as an e-book through Amazon and iBooks.



Praise for Crusade For Your Art

“In Crusade For Your Art, Jennifer Schwartz has written one of the most comprehensive guides to date for both the professional and emerging fine art photographer to navigate the current world of Photography. With contributions from leading photography museum, gallery and photo directors, the expert advice given is instrumental in creating what every photographer needs to know to navigate the current art market. I absolutely love this guide. It covers all bases!  I whole-heartedly recommend this masterful guide to the photographic community.”

– Elizabeth Avedon, Independent Curator, New York, NY, 


“Jennifer Schwartz is a guardian angel for photographers. Crusade for Your Art is a passionate call to arms for image-makers around the world to get your work out there and in front of people like me. This is how you do it.  Don’t let anyone else tell you otherwise.”

 – Michael Foley, Gallerist and Educator, New York, NY,  


Crusade for Your Art is a valuable roadmap for those who wish to navigate the fine art field and elevate their professional practices.”

– Laura Pressley, Executive Director at CENTER, Santa Fe,


“The 21st-century photography world is at once complex and accessible – an aspiring artist needs an eye, the will, and a good map to explore the terrain. This welcome and highly readable book combines Jennifer Schwartz’s amazing breadth of knowledge about guiding photographers on their journey with trenchant insights from photo-world pros on both sides of the reviewing table. Between them all, the landscape of photography seems friendlier, clearer, and maybe even rewarding. “Jen of Art” leads an inspiring crusade!”

– George Slade, Writer, Curator, and Consultant, Traverse City, MI, 


Crusade For Your Art: Best Practices For Fine Art Photographers is a must-read for anyone who works in the fine art photography realm. Photographers at all stages of their careers and practice will be well-served to read this guide cover-to-cover, and photography collectors and enthusiasts can also learn a lot within these pages that will help them better understand an artist’s business. Jennifer Schwartz answers hundreds of the most common questions and hundreds more that people are probably scared to ask. Who would think to write out a step-by-step guide on how an artist can best use Twitter? Jennifer Schwartz did.  The contributing authors offer advice based upon years of experience and countless hours of observation.  Jennifer Schwartz takes the mystery out of the fine art photography world by outlining the business and taking the photographer through the entire process of creating and sharing photographs. As the author says, it’s a lot of work, but this book removes one of the biggest tasks of all — identifying what needs to be done.”

– Bevin Bering Dubrowski, Executive Director of Houston Center for Photography and Editor of Spot magazine, Houston, TX, 


“Jennifer demystifies the steps towards a long and invested career as a photographer. An overdue and necessary resource for us all.”

– Brian Ulrich, Photographer and Educator, Richmond, VA, 


“Young photographers need this information. While academic programs at colleges and universities are developing new art talents with incredible work, most are not offering enough in professional practices and preparation to support fine art careers. This book offers a great resource for the practical, hands-on information that artists need to navigate the marketplace. With both traditional and innovative approaches on promoting and exhibiting work, as well as developing relationships with galleries, curators and collectors, it is an easy read, full of invaluable advice and direction for entering the art world today.”

– Michael Marshall, Chair of the Photography Department at the University of Georgia, Athens, GA, 



These comprehensive PDFs are available for $10 each as digital downloads.

The Artist Statement*

This document (PDF download) will help you navigate the intimidating waters of the artist statement.  You will learn why it is important to have one, how to go about organizing your thoughts, and what pitfalls to avoid when you begin.  You will also see “before and after” examples to help you get a better understanding of how to rework your own statement into a powerful supplement to your visual imagery.  

*This content is repeated in the book, Crusade For Your Art: Best Practices for Fine Art Photographers.

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Portfolio Reviews*

Get the most out of photographic portfolio reviews. Your work, your chance to shine.

This document (PDF) will tell you everything you have ever wanted to know (and many things you didn’t think to ask) about how to get the most out of photographic portfolio reviews. You will learn what they are, why they are valuable, and how to prepare for them. At the end you will find a comprehensive list of portfolio review programs around the world with information on their date, location, cost and website. 

*Most of this content is repeated in the book, Crusade For Your Art: Best Practices for Fine Art Photographers.

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10 Creative Ideas to Build Collectors

Find your audience and give them unique and innovative opportunities to connect to you and your work.

Artists do not need a gallery to grow a base of collectors on their behalf. Gallery representation can be wonderful, but you are the best spokesperson for your work. In this document (PDF) you will find ten innovative ideas to build collectors for your work with step‐by-step implementation plans. It’s all about creating opportunities for potential patrons to make a personal connection, have a unique experience or receive an exclusive opportunity. Read, get inspired, get fans. 

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and a little bit of swag for the Crusade fans. . .

Crusade for Art T-Shirt (Unisex)
10.00 20.00

So soft, you’ll want to snuggle with it at night. Unisex sizes run true for men. Women should select one size down. Beard and tattoos not included.

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Crusade for Art T-Shirt (Womens)
from 10.00

Super soft, womens t-shirt. You'll love it. Promise. Runs small (fits like Alternative Apparel shirts).

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